10 Benefits To Podcasting [New Audio!]
by Todd Schnick
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The podcast is accessed using this link
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THe 10 benifits discussed are:
1. Builds rapport with your audience. Hearing your voice works wonders to deepen the connection.
2. Creating audio content is easy. I recorded the audio here via my smartphone.
3. Interview others to create good content for YOU. You don’t always have to create from scratch.
4. Podcasts are easy to share on the internet. The social webs are great for sharing and spreading!
5. Published podcasts become indexed content on the search engines, helping your SEO. Just tie the audio to the appropriate keywords!
6. The interview process for your podcast becomes high-end networking for you. All everyone benefits. The interview process is a great way to learn about someone.
7. Your audio content is available 24 hours a day. Helpful content when your audience wants it!
8. If your podcast guest is a prospect, the show experience is a kick ass sales call. The experience is memorable and fun.
9. Reaching out to invite someone to your show is much easier approach than a sales cold-call. And more effective. A sales call puts people on the defensive. A radio show invitation does not.
10. The interaction builds trust, rapport, and a friendship. Much easier to sell this way.
Evaluation:
This is a commercial site established to advertise the author's Content Marketing Course and to allow people to enrol in this course. The author, Tod Schnick, the is a consultant to businesses serving in the capacity of marketing, sales and business strategy. He has written books and bloggs since 2008 and regularly is employed as a speaker about his business and life philosophy. He has spent several years as a political stategist during elections and as a radio show host and producer, has hosted many business talk shows in his Alanta studio, on the internet or on the trade show floors across North America. Due to this wide range of experience, he has the authority to provide valuable information about this topic.
Although the podcast was produced and posted in February 2012, the information is of a type which will remain valid with the passing of time. The podcast is short and to the point and I think it is designed primarily as a taster for prospective clients to his courses. It discusses the ten (10 ) most important reasons for his use of podcasts to diseminate information to his audiences. These appear to be very valid reasons in my experience.
2. Creating audio content is easy. I recorded the audio here via my smartphone.
3. Interview others to create good content for YOU. You don’t always have to create from scratch.
4. Podcasts are easy to share on the internet. The social webs are great for sharing and spreading!
5. Published podcasts become indexed content on the search engines, helping your SEO. Just tie the audio to the appropriate keywords!
6. The interview process for your podcast becomes high-end networking for you. All everyone benefits. The interview process is a great way to learn about someone.
7. Your audio content is available 24 hours a day. Helpful content when your audience wants it!
8. If your podcast guest is a prospect, the show experience is a kick ass sales call. The experience is memorable and fun.
9. Reaching out to invite someone to your show is much easier approach than a sales cold-call. And more effective. A sales call puts people on the defensive. A radio show invitation does not.
10. The interaction builds trust, rapport, and a friendship. Much easier to sell this way.
Evaluation:
This is a commercial site established to advertise the author's Content Marketing Course and to allow people to enrol in this course. The author, Tod Schnick, the is a consultant to businesses serving in the capacity of marketing, sales and business strategy. He has written books and bloggs since 2008 and regularly is employed as a speaker about his business and life philosophy. He has spent several years as a political stategist during elections and as a radio show host and producer, has hosted many business talk shows in his Alanta studio, on the internet or on the trade show floors across North America. Due to this wide range of experience, he has the authority to provide valuable information about this topic.
Although the podcast was produced and posted in February 2012, the information is of a type which will remain valid with the passing of time. The podcast is short and to the point and I think it is designed primarily as a taster for prospective clients to his courses. It discusses the ten (10 ) most important reasons for his use of podcasts to diseminate information to his audiences. These appear to be very valid reasons in my experience.
This is an intersting podcast and I am pleased you have found it, Ron. For your critical evaluation you need to evaluate a podcast to do with libraries so could you pelase find another one.
ReplyDeleteThanks